You may have noticed how easy it was to find this web site on the internet. Presumably it was easy, otherwise you wouldn't be reading this. And then having found this web-site, the experience of the site has been interesting enough to get as far as reading this page, and/or listening to the demonstrations on it.
In the new world afforded to all enterprises by the www, winning the hearts and minds of the internet surfing public is a significant key to business success; having an expanding level of traffic coming to your site, and then having the experience of your site be entertaining enough to have visitors want to come back or want to become customers or mention your site to friends or colleagues is a valuable asset.
At bindon.net we have the capabilities to build a web presence that is so compelling that customers will visit your site just for the pleasure of the experience of doing so. This can give you a major advantage over your competitors. Every moment that they are looking at your web-site you potential customers may see a product or service that you can provide and may consider you as a supplier for that product or service. Every moment that a potential customer is looking at your website is a moment that they are not looking at the sites of your competitors.
Bindon.net does not operate in this field on a gimicky short-term basis. We have been studying web-marketting and search engine optimisation for over five years, and this is backed up by years and years of experience working in the computer and information technology industry.
The trouble with search engines, at least every search engine I have ever used, is that they are only helpful to the extent that you already know the answer to the question you are researching. For example, let's say you are looking for information on how to enhance the quality of your life. If you typed "Who is the cheapest software consultant in Cheshire who doesn't compromise on quality?" into Google, Google would give you back pages that contain the words "cheapest", "quality", "Cheshire", "software" and "consultant" All it does is some kind of match on keywords, allbeit a sophisticated one. Yes, I know, it also does a kind of site "ranking" and I'll come on to that, but the first problem to know about google, is that it is no good at answering questions... IT'S ONLY GOOD AT ASKING THEM.
For example, were it not for this example above, this web site wouldn't have contained the words "cheapest software consultant in Cheshire" at all. This is not because its not true that we're the cheapest software consultants in Cheshire, nor is it because information about our value for money approach isn't on this web site. It's just because, up until the inclusion of the example above, the word "cheapest" was never used on this web site. The words "value for money" were, but not "cheapest".
Of course being able to ask questions is itself very useful and that is what has made google into the billion dollar-euro-yen-pound enterprise that it is. But Google is not going to give you back a page about ecstatic union with life being the normal condition of living for all people by the year 2050 if you ask how to enhance the quality of your life, UNLESS, the page about ecstatic union also happens to include the keywords "enhance", "quality" and "life". However, on a page which is about "ecstatic union with life being the normal condition of living for all people" you may very well, as it turns out, discover some or even a lot of information that will enhance the quality of your life.
In other words, for pages on web-sites to be able to connect with people that they are meaning to provide information for they need to include keywords for the most likely questions people are going to ask with respect to which the information on the web pages is an answer.
Consequently I am including this page, on this web-site, as it contains what I think may be the kinds of keyword searches that people may be doing in google, which this web-site is designed to provide answers to, even though it might not otherwise include these words in its pages.
Google in particular, as far as I can gather, rates web-sites on the basis of positive feedback. That is to say that web-sites that have a lot of links connecting to them, tend to appear higher up in Google's search rankings for any particular term.
A consequence of this is that Google tends to promote web-sites which are already established. The more links you have going to a web-site, the more google promotes it. Web-sites that are promoted in this way tend to get more traffic going to them, and so other more people view them and subsequently link to them.
In a way, this is quite a good way of ranking web-sites because the community of the internet as a whole is very hard to manipulate. On the whole web-site publishers are unlikely to put in a lot of links to sites they think are rubbish. However it does mean that new sites have to find a way of breaking through this barrier of obscurity before google will give them much of a chance.
Could this be the end of Google?
Google, as we have discussed has very fundamental flaws in its approach to information indexing. However when it first started it created a revolution in being able to find what you were looking for on the web quicker than ever before. In many cases, almost immediately - I very often "felt lucky". However there is an additional problem with automated indexing systems and that is that at least as yet they are unable to judge the quality of a web site in the same way that a group of informed human beings are able to.
As more and more web-site publishers catch on to the tricks of search engine promotion, the ability to find what you're looking for on google sinks back in to the sludge of information rubbish. Google's search is based purely on textual information, and textual information is yesterday's format. The formats of the future and video, sound, motion 3d animation, graphics, on-screen naration.
Google is not about to be overthrown any time soon, as the worlds leading information indexer, but they will need to keep innovating, if they are to stay in that position for very long.